Search Engine Optimization

The Internet offers perhaps the most targeted form of advertising yet. If you Google, say, Canon's latest digital camera, you so because you're probably in the market for a camera. You're likely to only visit websites listed on the first or second page of the search results.

Successful website operators know that Search Engine Optimization, commonly abbreviated as SEO, is a crucial strategy to increase their website's visibility on relevant keywords through the ubiquitous search engines that we all rely on every day. Not surprisingly, simply having a great site is not nearly as efficient as having a great site that actually pops up in related searches.

We typically implement search engine strategies for all of our clients to ensure that their sites are visible where it matters the most. One of our partners co-founded one of Europe's early SEO consultancies and Samadhi Creations utilizes his decade-long expertise to build and optimize so that your website will appear in front of your target audience, be it potential customers, clients, or readership.

SEO Case Study
Much like your portfolio manager or favorite chef won't divulge their investment strategies or recipes, we can't reveal exactly how we optimize our clients' webpages for first-page search engine rankings. Instead, we're much more excited to share what really matters: results.

One of our clients is a general contractor in the Atlanta-area. He owner has more than thirty years experience in the field, but Wildwood Construction was a new venture and we designed the logo and website.

Whether you have a new or established company, being found on relevant searches is an important and extremely targeted form of marketing. There is really the most efficient and measurable way of attracting new business in today's web-driven marketplace.

Samadhi Creations looked at Wildwood's core services: the company is a general contractor that does everything from building custom homes, to interior and exterior painting, basement refinishing, fire restoration, fixing homes from hail damage, installing windows and siding, and pouring concrete foundations and driveways in the Atlanta-area. We researched the number of searches for various keywords and combinations to make sure that we optimized for terms that are actually searched.

A complete SEO strategy should include monitoring web logs using tools such as Google Analytics so that we can learn about our visitors and how they find our pages. Then you'd want to use that data to keep refining and optimizing your web pages for even more targeted visitors.

As most searchers know, simply typing in a service brings up businesses from all over the country, so the keywords above were paired with names of cities and counties north of Atlanta that Wildwood serves.

Results, please!
Like most of our Search Engine Optimization projects, this was performance based, which means that our payment depended on achieving top results. Here are a few actual rankings:

So those were some of the virtual results. How did it translate to actual business? Within the first month, Wildwood Construction landed a basement refinishing job. When they asked their new customer how he found them, the response was Google!

Your Turn
If you'd like us to run a report to see how your website ranks and look into the number of actual searches that you might be missing out on, contact us using the form found on the bottom of our about page.