Audio Branding

Humans are hard-wired audio-visualists. Businesses spend a lot of time and money developing identifiable logos and color schemes, but using audio is a less-used strategy, which is surprising. Audio branding is actually an extremely effective tool for connecting with your audience on a deeper level. Carefully crafted sounds can successfully be used for brand recognition. A few examples that come to mind: Intel Inside; the Nokia ring, Mac's startup sound, THX Deep Note, and NBC's three-note jingle.

Samadhi Creations offer custom soundtracks for TV ads, online commercials, or the web. We use a powerful Digital Audio Workstation, program our own drum loops, play acoustic and electric guitars, acoustic mandolin, electric bass, and MIDI keyboards, which can be programmed to create the sounds of anything else. In addition, we can tap into a network of professional musicians for something truly special.

A sample of our sonic branding: